Content distribution is an essential part of any content marketing strategy. Luckily, there are plenty of free content distribution platforms you can use to reach more people online. But, how to know where is your target audience?
In this post, we’ll share with you 10 platforms for those who strive to use as part of your content creation and curation strategy.
But first, let’s get into the basics to understand how to distribute your content on the right channels.
How to Build a Content Distribution Strategy?
Content distribution is one of the best ways to grow your audience and increase your brand’s visibility. According to content specialist Jessie Breugel, “content distribution is an integral ( if not the most important ) part of your content strategy.”
A content distribution strategy is based on creating, publishing, and distributing content to a targeted audience. Therefore, a successful content strategy uses content as a primary means to achieve your brand goals.
Your goals might cover increasing brand awareness to driving more revenue. To achieve this, you will probably implement a strategy that focuses on SEO to increase visibility.
Most wanted digital marketing skills in 2021 📈
According to LinkedIn, content marketing (up 63%) was one of the fastest-growing and most-demanded digital marketing skills.
Free content distribution platforms allow you to share your content with a larger audience. Also, you can get feedback and comments on it. Consequently, these tools can help you improve your content and gain new followers.
In addition, free content distribution platforms will help you learn what your audience wants. And create a bond with people interested in what you have to say. Because it’s not just about getting more visitors to your site.
It’s mainly about building your audience! Because the more people engage with your brand or content, the more likely they’re to consume it. Or tell their friends about what you have to offer!
Content distribution platforms help you achieve your brand goals by exposing your content to new audiences. Also, by connecting you with influencers who can amplify your message.
Last but not least, once your content’s ranking is #1-3, don’t let off the gas. Never stop optimizing, updating, and improving your content. Also, make sure you don’t stop outreach campaigns and keep up with link-building. Keep building!
How To Choose The Best Channels To Share Content?
Let’s imagine you already have the content ready. And you’ve decided to start with your content strategy.
Now it’s time to define which platform you’re going to use to distribute that content.
However, our answer to the question “What’s the best content distribution platform?” will always be “It depends on the type of content you make and the audience you’re targeting”. For example, it will not be the same to choose a platform to distribute written content (blog posts), videos, or ebooks.
However, we could make salvation here. As we mentioned earlier, some key elements should be present in (almost) every content distribution strategy. And one of them is SEO.
In many cases, you can utilize SEO as a distribution channel. SEO’s all about increasing the quality and quantity of organic traffic to your blog, channel, or website.
List of Free Content Distribution Platforms
Now that we’ve covered the foundations, let’s explore which are the best places to share your content for free:
Blog platforms, such as Medium, offer a wide range of opportunities for marketers looking for additional exposure for their content.
Something great about Medium is that both as a writer and as a user, you can choose which topics you’ll like the algorithm to show you content about. Therefore, make sure that you use the right tags when publishing your content to reach the target audience.
Apart from writing in your blog, you can also write guest posts. Or publish guest articles on other blogs related to your niche or industry. In return, these sites will link to your website (which improves SEO).
2. Niche communities
Niche communities are a great place to distribute content, both created by you as a manager or founder and user-generated content.
The latter means that the content and information are created by the members. After all, if users are active and creating content, it means they’re happy to participate in conversations and discuss topics of interest with other members.
This is how you build a loyal customer or member base. And that’s exactly what every entrepreneur and/or community builder strives for and wants to achieve with their content marketing strategy.
Find your target audience
According to 51% of marketing experts, content repurposing is one of the most effective content marketing strategies. Wavve is one of them. It’s a tool that turns audio clips into socially shareable videos.
There are other tools, such as Designrr with which you can achieve the same goal with written content, as it turns blog posts into ebooks.
4. Social media
Social media can be a great ally as a free content distribution platform. Therefore, you can use both your brand’s social media platforms, your community’s, or even your own.
For example, Meta (ex-Facebook) recently announced that it has a new recommended content algorithm powered by an AI recommendation engine.
Therefore, it asks the platform’s users to make original content, optimize it for shares, and comply with Facebook’s rules and guidelines to get recommended.
ConvertKit is a content marketing automation tool that lets you send automated emails, create landing pages, and more. It’s one of the most popular free content distribution platforms as it integrates plenty of features, helping marketers grow and monetize their audience.
This platform combines features to grow audiences (such as a landing page creation tool), connect with users (via email marketing), and earn money via e-commerce.
SlideShare is one of the best content distribution platforms for business professionals because there you can upload presentations and other documents from your industry for others to view and download for free.
Also, it makes it easier for users to share documents uploaded on SlideShare via other social media platforms, such as LinkedIn. If you’re looking for attention, SlideShare is a good place to start!
Quora is an online community where people ask questions about everything from business topics (marketing, sales, and entrepreneurship) to personal interests. Also, they share information about random topics like “How can I make money fast?”
According to Quora, more than 40 million questions are currently posted on the site each month (and growing).
BuzzStream is a content distribution and lead generation tool. It’s a great way to share your content with a large network of influencers and get them to share it in return.
This platform’s especially useful for B2B companies or solopreneurs who don’t yet have an established sales team and need to grow their audience or community organically.
SocialBee is another one of our favorite tools for social media content distribution. It allows you to discover trending topics, schedule tweets, and connect multiple accounts at once.
You can also use this tool as a scheduling platform for Instagram posts and Facebook updates. If you want to take your social media management to the next level, SocialBee is worth a look!
Lastly, Scoop.it is another great platform that allows you to curate content through the automated collection of articles from around the web so that you can easily share it with your followers on social media. This tool also provides you with analytics. Data will help you understand how many times each article was shared.