Anyone can write, right? Well, everyone can, but not everyone knows how to. Writing is only half the battle when creating content for your website and business. Let’s face it, you need to find content creators to pay attention to your brand’s words. And if your writing isn’t compelling, it’s a tough sell.
However, as with many things in life, you get what you pay for… And that goes for content creators as well! Therefore, we recommend hiring a professional writer to start by creating an action plan for creating and optimizing your content for search engines.
Once the content is published on your website, the real work begins. If the content isn’t properly optimized, you’ve basically wasted all that time – both yours and the writer!
Where to Find Content Creators?
Content is the new gold. Humans have gone from a world of self-created content to being information sponges. Back in the day, you had to write it all yourself: your blog posts, newsletter, and landing pages.
Nowadays, in the digital realm of content creation, you’re competing with everything from onsite and offsite SEO to social media promotion and beyond.
That’s why you’ll need to find the right content creators if you want your brand, community, or product to thrive online!
#1: Upwork
Freelancer communities are great places for startup founders and marketing managers to find the perfect content creators. If you’re looking for people who can help grow your brand and drive more traffic to your website, Upwork might be your place.
Upwork is a free community for remote workers who’re seeking to expand their professional network and build their freelance careers.
Indeed, Upwork is an online platform for freelancers to offer their services and get new career opportunities. However, you can also join Upwork’s community, which works on a Discord server.
#2: BLKBK
BLKBK is a freelancer platform where both freelancers can search for independent projects and companies can hire freelancers. So, if you are looking for new talent, BLKBK allows you to find only top content creators.
Since the community only accepts top talent, posting a job in this group is a safe bet. You can post a job for free by filling out a form on the community’s website. The BLKBK team will later post this job posting on one of the group’s Slack channels.
#3: Superpath
Superpath is a free community with a Slack group that gathers freelancers, agencies, and in-house professionals working in the content marketing field.
So if you’re trying to find content creators, you can use Superpath’s marketplace, and post a gig, or a full-time job too. The marketplace is a talent pool of freelancers who’re available for new projects.
#4: LinkedIn
Some professionals from the startup industry may think the right people aren’t on LinkedIn. But the truth is that it’s still one of the best platforms to find content creators and recruit freelance talent.
According to a LinkedIn Economic Graph Study, the number of job postings for digital creatives on LinkedIn tripled since 2021. Industries such as Technology & Information, Advertising Sales, Staffing & Recruiters, and e-learning providers are the leading ones with the most open jobs for content creators.
Finding quality talent is one of the most difficult tasks in building a startup. And finding committed freelance content creators for your project might be even harder!
However, LinkedIn has some amazing features that can make this hunt much easier. Firstly, LinkedIn is one of the most popular business sites on the web. So it’s not surprising that many businesses use LinkedIn to recruit talent and find content creators.
Not only can you find candidates within your network, but you can also post jobs on LinkedIn Jobs and use the job seeker’s network!
#5: Workana
Workana is a great place to find freelance content creators. They have a large pool of writers and copywriters looking for projects.
You can browse their profiles, read their reviews, and even see samples of their work before hiring them. And if you’re looking for someone who has specific experience in your industry or writing style, you can filter by those options as well.
Frequently Asked Questions About Finding Content Creators Online
How Much Does It Cost to Hire a Content Creator?
The average salary for content creators in the US is $44,192 per year (just over $22 an hour, or $3,680 per month) in 2022, according to Glassdoor. However, it depends on the location, years of content creation experience, and in-demand skills.
Should I Hire a Content Creator or Do It Myself?
Whether you’re a small business or a large business, the answer to the question if you should hire a content creator or create content yourself is the same: both. If you’re a startup founder or a marketing manager, you’ll need to be involved in creating content.
If you’re not creating content yourself, then at the very least you need to be part of the process so that you understand what’s being created and how best to use it.
However, there are some key things to consider when deciding whether to hire a freelancer or do it yourself. How much time do you have available? What’s your budget? What kind of content do you need? Should you hire a freelance content creator or an agency?
