10 AI Art Generators to Try: Using Text-to-Image AI for Marketing

ai art generators
Tired of sifting through stock sites to get images for your content? Try these AI art generators and get stunning visuals for your marketing campaigns!
ai art generators

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Artificial intelligence (AI) has revolutionized how we do things, and marketing is no exception. In an era where content is king, AI art generators have become a revolutionary tool for digital marketers.

These innovative platforms offer an alternative to the often overused and generic stock photos, allowing marketers to generate custom visuals at the click of a button. In fact, for community builders, entrepreneurs, and marketers alike, AI art generators offer a cost-effective, efficient, and highly versatile solution.

In this blog post, we’ll explore the 10 best AI art generators of 2023 and how they can help you create compelling and stunning visuals for all your content marketing needs.

Why AI Art Generators are a Game-Changer for Marketers

AI art generators offer many benefits for marketers. First, they are incredibly efficient. Gone are the days of sifting through endless stock photo libraries: AI art generators can produce unique images in a matter of seconds.

Moreover, these tools are incredibly cost-effective. The financial burden of purchasing stock photos or hiring a graphic designer can quickly add up, so using AI image generators for marketing is a highly economical alternative. There are even many free AI image generators (we’ll cover them later in the post!).

But it’s not just about cost and efficiency, it’s also about versatility. Whether you’re looking to create compelling visuals for your social media or email marketing campaigns, blog posts, or community events, AI-generated images allow you to choose a wide range of styles and formats by simply changing your prompt.

How Do AI Art Generators Actually Work?

At the core of all AI art generator tools is a complex algorithm trained on vast datasets of visual content. These algorithms, often based on neural networks, analyze the data to understand patterns, styles, and elements that make an image appealing or relevant to a specific theme.

The process begins with a text prompt that you input into the generator. The algorithm then interprets this text, sifts through its database of images, and uses its learned patterns to create a brand-new, unique image. The result is a high-quality, AI-generated image that can be used across various marketing channels.

The technology behind AI art generators is complex, but the results are impressive. With AI art generators, you can create stunning visuals tailored to your specific needs, only by crafting and refining a text prompt. Let’s see which are the best AI art generators:

Top 10 AI Art Generators You Need to Try

AI art generators are becoming increasingly popular in the marketing world, and there are many options available. Here are some of the best AI art generators to try in 2023:

1. DALL-E 2

DALL-E 2 is one of the most advanced AI art generators available, and it’s known for its high-quality image outputs:

ai art generators dall-e-2 example
An example of what you can do with DALL-E 2.

But DALL-E 2 is not free. To use it, you need to buy credits: currently, 115 credits cost $15, and each text prompt (that generates four images) costs 1 credit. However, the investment is well worth it for businesses that require a steady stream of unique, high-quality visuals.

If you want to see what you can create with this tool, check out the DALL-E 2 community on Reddit!

2. Adobe Firefly

Adobe Firefly is part of Adobe’s Creative Cloud suite of tools, and it allows you to create astonishing visuals in seconds. But this isn’t only a text-to-image AI tool, it also offers other features like 3D-to-image, generative fill, generative recolor, text effects, and the ability to extend images.

adobe firefly example ai image generator
Text prompt used: Giant redwoods in a misty forest, with towering trees and lush vegetation, peaceful, serene, high-detail, forest landscape

The free plan provides you with 25 monthly generative credits. On the other hand, the premium plan (priced at $4.99 per month) offers 100 monthly generative credits, alongside Adobe Fonts, and no watermarks on the images you generate.

Additionally, generative credits are also included in many other Adobe plans, so you can integrate Firefly with Creative Cloud services if you are already a subscriber. That’s why this tool is best suited for professional graphic designers who already use Adobe’s products.

3. Midjourney

Midjourney is another well-known AI art generator you can use within the company’s Discord server. You can generate images using the ‘/imagine’ command followed by a text prompt, and the bot will then produce four unique image options. You can also choose to upscale, create variations, or modify your selected image.

Text prompt used: innovation sprint, several teams work at an european office during the daytime, professional lighting, hyperrealistic photography, 4K

However, while Midjourney used to give free credits to new users, it’s not the case anymore. To use the bot within Midjourney’s Discord server you’ll need to buy a subscription plan by using the ‘/subscribe’ command. Their prices range from $10/month to $120/month, according to your needs.

4. Bing Image Creator

Bing Image Creator is an AI art generator developed by Microsoft Bing and powered by the beta version of DALL-E 3. Similarly to other alternatives we’ve already covered, the tool allows you to create digital art based on text prompts.

There is no waiting list or upfront cost to use Bing Image Creator, making it a great option for those just starting out in the world of AI art generators and looking for a solid free option.

bing image creator, ai photo generator example
Text prompt used: A space station, with spaceships coming and going, astronauts on EVA missions, and maintenance robots hard at work, futuristic, high-tech, detailed, intergalactic

New users are granted 100 boosts (each text prompt costing one boost). Although you can buy more if you run out of boosts, it’s not necessary. The tool will take longer to generate the images without boosts (going from 10-30 seconds to up to five minutes) but it will still be free.

5. DreamStudio

DreamStudio is a tool developed by Stability AI which is currently in beta. It allows you to generate extremely high-quality images in different styles and variations, based on a text prompt you input.

dreamstudio ai art

Similarly to other options we’ve already covered, DreamStudio works with a credit system. When you register, you’ll get 25 free credits to test the tool, but then you’ll have to pay to keep using it.

The good news is that DreamStudio is considerably cheaper than other alternatives. For example, it only costs you $10 to buy 1,000 credits (which account for approximately 5,000 images). This makes it a great option for those who don’t want to break the bank to get beautiful images.

dreamstudio ai generated image example
Text prompt used: An underground city, filled with steam-powered trains, strange creatures, and intricate tunnels and cave systems, dark, detailed, subterranean, steampunk

6. Craiyon

If you’re looking to create an AI drawing or AI painting, Craiyon is probably your best bet. This tool is a free AI art generator that’s known for its ease of use and the style of the images it generates, which resemble art created by human artists.

craiyon free ai art generator

Although the tool is completely free, the images you generate will have a watermark unless you buy a subscription plan. The cheapest plan, which costs $6/month, allows you to generate unlimited images with no watermarks and puts you at the front of the queue, generating your images faster.

craiyon ai draw example
Text prompt used: Old western town in the desert, surrounded by towering sand dunes and a brilliant blue sky, nostalgic, detailed, high-detail, western landscape

7. Canva

The well-known graphic design platform also has a set of AI tools. Overall, Canva’s Magic Media is a great option for those who are already familiar with Canva’s platform (which is the case for many content creators and entrepreneurs).

canva text to image ai

You can unlock every AI feature on Canva’s Magic Studio if you have a subscription to Canva Pro. However, the platform also allows you to test their text-to-image AI tool for free.

If you have a free plan, you’ll be able to perform up to 50 queries in total. On the other hand, users with a paid plan can generate up to 500 images per user per month.

Text prompt used: Luxurious bathroom with freestanding bathtub, rain shower, heated flooring, marble tiles, brass fixtures, floating vanity with double sink, elegant chandelier, high contrast lighting, spa-like atmosphere, high resolution

8. NightCafe

NightCafe is another tool that offers a wide range of AI art generation features, and it’s commonly used to create surreal AI art. It’s really easy to use, and you will get 5 credits to test the tool when you register.

nightcafe ai image generator from text

If you liked the tool and want to keep using it, you can subscribe to a paid plan (starting at $5.99/month for 100 credits). On the other hand, you can also buy a credit pack if you don’t want to commit to recurring payments (starting at $7.99 for 100 credits).

nightcafe ai art generator example
Text prompt used: Post-apocalyptic wasteland with rusted and abandoned vehicles, dust storms and towering dust clouds, gritty, dark, dramatic, apocalyptic, stylized

9. Media.io

If you’re looking for a great AI headshot generator, Media.io is a solid option. This tool allows you to create professional, realistic headshots of yourself or other people. You can then use the headshots as profile pictures, on your website or about page, and other marketing materials.

media.io ai image generator
How to use Media.io AI headshot generator.

However, Media.io is not free, and the pricing starts at $6.99 to generate 50 photos in one shot.

10. MyHeritage’s AI Time Machine

There are many AI headshot generators out there, however, MyHeritage’s AI Time Machine is an interesting option that can add a unique twist to your AI-generated headshots.

To use this tool, you’ll need to upload 10-25 photos of yourself at different angles. Then, you’ll get different images that feature how you may have looked at different periods in history.

ai headshot generator example
An example of what this AI headshot generator can do.

It’s free to generate images with watermarks for 20 themes (160 images in total). After that, you’ll need to buy a subscription if you want to keep using the tool.

Ethical Considerations in Using AI Art Generators

As AI art generators become more popular, there are also growing concerns about their ethical implications.

One of the main concerns is copyright infringement. All AI art generators use images scraped from the internet without permission or proper attribution to the original artists. This raises questions about who owns the rights to the generated images and who is responsible for them.

Additionally, there is a concern that AI art generators could replace human artists and lead to the devaluation of art as a profession. However, while AI art generators can create stunning visuals quickly and easily, they lack the creativity and originality that human artists bring to their work.

So, always ensure that you’re adhering to legal guidelines when using these tools to avoid problems in the future. This means using images that are properly licensed and attributed, especially if you’re planning to monetize the AI-generated pictures.

Which AI Art Generator Should You Use?

When it comes to choosing between free and paid AI art generators, the decision ultimately boils down to your specific needs, marketing goals, and budget.

For example, free options like Bing Image Creator or Craiyon offer basic features and a characteristic style that can provide you with a constant stream of images.

However, if you need more advanced tools but your budget is limited, DreamStudio is the cheapest option of all the alternatives we’ve covered in this post.

On the other hand, premium options like DALL-E 2 and Midjourney have advanced customization features and generate extremely high-quality images, which can elevate your marketing campaigns to the next level. If the budget is not a problem, these alternatives are the most advanced in the market right now.

And with the exception of those two premium options, all other tools have free credits for you to test them out before considering buying.


By choosing the right AI art generator, you can create stunning visuals for your marketing campaigns quickly and easily. Next, check out these 20 AI-powered marketing tools to keep leveraging the power of AI!

Paola Baselica

Paola Baselica

Hey there! I'm Paola, and I like to call myself a word wizard. Since 2018, I've been writing content for diverse places across the web. Now I'm rocking it with Unita's copywriting crew, where I get to explore, write, and polish up the coolest communities you'll ever find on the web. It's been a wild ride, and I'm here to make every word count and every story pop 🎨✨📚