How Community Platforms Support the Customer Journey From Funnel to Flywheel: Why Community Has Become a Growth Lever The traditional marketing funnel is starting to feel like a relic. The neat, linear path: awareness, consideration, purchase, loyalty, has unraveled into something far messier and more human. Today, customers move through loops of influence, conversation, and […]
The End of Passive Audiences There was a time when community building was a marketing accessory. Something brands layered on after their audience had grown. That era is over. Today, many meaningful brand relationships begin inside the community. The algorithmic reach that once made it easy to build an audience has eroded. Social platforms have […]
The Shift from Audience to Community Ten years ago, the growth playbook was clear: build reach, push content, scale paid acquisition. Today, that formula is burning out. Having a large audience does not mean having influence, and follower counts do not translate into loyalty. What matters now is community, not just who hears from you, […]